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ONE20 Help

Sponsoring a Deal in ONE20

ONE20 partners have the opportunity to sponsor deals within the My ONE20 app. When you sponsor a deal in My ONE20, your deal is published within the app and all ONE20 members can access and use that deal to receive a discount at your retail location. Partnering with ONE20 also allows you to use ONE20's tools, technologies, and behavior analytics to more accurately target and reach the network of 5+ million professional truck drivers through real-time updates. This allows you to connect with drivers in a more timely, frequent, and memorable way, resulting in more accurate and effective advertising.

Why Advertise with ONE20?

ONE20 is on a mission to provide the 5.4 million professional truck drivers with deals that will make their lives on the road better and more affordable. 

When you partner with ONE20, you can...

  • Reach a niche community by gaining access to over 5 million drivers outside of the travel centers
  • Build brand loyalty through products, marketplace presence, and daily app use through ONE20's exclusive driver membership
  • Create community and connections by influencing purchases and buying behavior using real-time marketing data and feedback
  • Use network intelligence to your advantage by using ONE20's access to valuable assets, technology, and resources to build the largest driver network
  • Generate innovative ideas by taking advantage of a trillion dollar landscape to help understand how drivers use your products
  • Strategically target promotions using ONE20's planning solutions that take into account all aspects of a driver's day on and off the road

What to Expect

Process

When you sponsor a deal in ONE20's products, you can expect the process for publishing a deal to take approximately two weeks. During these two weeks, ONE20 will work with you to take the deal information that you provide and turn it into a deal designed specifically for the My ONE20 app. During the process, you will be given a draft of the deal that you can provide changes and feedback on prior to the deal being published. 

Before your deal can be included in ONE20's products, you need to complete this process: How to Sponsor a Deal in ONE20

Cost

For more detailed information on pricing options for sponsoring a deal in the My ONE20 app, contact partners@one20.com.

Final Result

When you sponsor a deal in the My ONE20 app, the deal will be available to all ONE20 members within the app. In most cases, the deals look like this:

How to Sponsor a Deal in ONE20

Step 1: Partner with ONE20

Before you can publish deals in ONE20's products, you must establish a partnership with ONE20. To learn more about partnering with ONE20, please contact partners@one20.com.

Step 2: Complete the "Submit a ONE20 Deal" Form

Before ONE20 can make your deal available in the My ONE20 app, you have to provide some information to ONE20. You can submit this information here: Submit a ONE20 Deal Form

In this form, you need to enter this information: 

  • Full Name: Enter your first and last name into this field. For example: "Philip Miller". 
  • Phone Number: Enter your full phone number with area code into this field. For example: "5551231234".
  • Email: Enter your email address into this field. For example: "philipmillerone20@gmail.com". ONE20 will use this email to send you a draft of your deal for review before it's posted. 
  • Deal Type:
  • Standard ONE20 Deal: Choose this option if you would like your deal to display in the My ONE20 application's "Deals" section. "Standard" deals display below the "featured" or "premier" deals within the application. 

  • Premier ONE20 Deal: Choose this option if you would like your deal to display in the My ONE20 application's "Deals" section. "Featured" or "premier" deals display before the "standard" deals within the application. 

  • Sponsored Facebook Post - Truck That Audience: Choose this option if you would like your deal to be posted to TruckThat's Facebook page as a "Sponsored" post for all TruckThat followers to see. When a deal is sponsored, that information displays as part of the post. 

  • Facebook Ad - TruckThat Audience: Choose this option if you would like your deal to be posted to the TruckThat's Facebook page as an advertisement for all TruckThat followers to see.  

  • I Don't Know: Choose this option if you don't know what type of deal you would like to create or where you would like the deal to display. Our Sales team will provide additional information to help you choose the type of deal you would like to sponsor. 

 

  • Chain Name: Enter the name of the brand or chain associated with this deal. For example: "Love's Travel Stops".
  • Start Date: Enter the date you would like your deal to start being available to consumers. Enter the information in this format: "mm/dd/yyyy". For example: "12/22/2017".
  • End Date: Enter the date your deal should expire and no longer be available to consumers. Enter the information in this format: "mm/dd/yyyy". For example: "4/1/2018".
  • Short Description: Enter a brief description of your deal. This text is located on a deal summary or banner and it should help ONE20 members understand your deal. You can enter a maximum of 65 characters into this field.
  • Terms & Conditions: Enter any additional terms and conditions text that should be added to the ONE20 terms and conditions text. Each deal must contain the ONE20 terms and conditions text either below the deal or on a separate page accessed by a hyperlink. This field is optional. 
  • Deal Format: You have two different options to create a deal. ONE20 can create your deal or you can design and upload your own deal. If you would like ONE20 to create your deal, choose the I would like ONE20 to generate my deal option. If you would like to create your own deal, choose the I would like to upload an existing and mobile formatted deal option. 

ONE20 Creates Deal

You can choose to have ONE20 create your deal to be posted in the My ONE20 application. If you choose this option, you need to provide information to ONE20 so it can design your deal. If you chose the I would like ONE20 to generate my deal option, you are asked to provide this information:

  • Title: Enter a short title that should display at the top of the full page deal. This value should be 25 characters or less. 
  • Description: Enter a text description of the deal. This field should also contain any redemption instructions. Hyperlinks and phone number links can be used in the description (use HTML for links). 
  • Redemption Type: Choose how you would like users to redeem your deal. 
    • Coupon/Barcode UPC (ONE20 supports UPC-12): If you choose this option, you will be asked to enter a twelve-digit barcode number. For example: "12345678905". 
    • Coupon/Text Promo Code: If you choose this option, you will be asked to enter a promotional code. For example: "SAVE20NOW". 
    • External Website Link: If you choose this option, you will be asked to enter a URL that members can access to redeem a deal. For example: "https://walmart.com/TruckerCoupons/EnergyDrinks". 
    • No Redemption: If you choose this option, you do not have to enter additional information. 
    • Email these files to deals@one20.com:
      • Retailer/Company Logo: Send a retailer or company logo that should display with your deal. For example, if you are sponsoring a deal for Love's Travel Stops, you could submit the Love's brand logo to be displayed within the deal. This image file should be a minimum of 400px wide.
      • Product Image: Send a product image that should display with your deal. For example, if you are sponsoring a deal for an energy drink, you could submit an image of your energy drink's bottle. This image should be a minimum of 300px wide.

Advertiser Creates Deal

You can choose to create your own deal to be posted in the ONE20 application. If you choose this option, you need to design your own deal and provide that deal to ONE20 for posting. If you chose the I would like to upload an existing and mobile formatted deal option, you are asked to provide this information:

  • Image Link
  • Email these files to deals@one20.com:
    • Mobile Formatted Deal: Send the image file for the deal you would like to display in the ONE20 application. This image should be a minimum of 700px wide.
    • Company Logo: Send a retailer or company logo that should display with your deal. For example, if you are sponsoring a deal for Love's Travel Stops, you could submit the Love's brand logo to be displayed within the deal. This image file should be a minimum of 400px wide.

Step 3: Review and Approve the Deal

After you provide the information for the deal that you would like to display in the ONE20 app, ONE20 will create a draft of a deal for you to review. You can expect to receive a draft version of your deal within 3 business days. Note that the deal approval process must be completed at least two weeks prior to when the deal needs to be available in the My ONE20 app. 

  1. You receive an email from ONE20. In most cases, you will receive this email from deals@one20.com. If you do not receive an email within 72 hours, contact deals@one20.com or support@one20.com. Note that this email could be sent to your spam folder. 
  2. Review the draft of the deal that ONE20 provides. 
    • If you have changes, send these changes to deals@one20.com.
    • If you do not have changes, send written approval and confirmation to deals@one20.com that the deal is ready to be published.